Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin Hong Kun, Min Byueong-hyun and Kim Jae Young
| Year of publication: |
2023
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|---|---|
| Authors: | Chin, Hong Kun ; Min, Byueong-hyun ; Kim, Jae Young |
| Published in: |
Economics & finance notes. - New Delhi : Research Science Press (India), ISSN 2277-9671, ZDB-ID 2723631-6. - Vol. 12.2023, 1, p. 45-54
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| Subject: | Storytelling | empathic understanding | Identification | cognitive responses | vicarious emotional response | emotional responses | Konsumentenverhalten | Consumer behaviour | Narrative Methode | Narrative method | Emotion | Werbewirkung | Advertising effects | Kognition | Cognition | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014381147