Analysis of the model of consumer behavior in the healthy products segment as a perspective for the inclusive marketing development
Nataliia Letunovska, Oksana Yashkina, Liudmyla Saher, Fuaad Abdullah Alkhashrami, Yurii Nikitin
| Year of publication: |
2021
|
|---|---|
| Authors: | Letunovska, Nataliia ; Yashkina, Oksana ; Saher, Liudmyla ; Alkhashrami, Fuaad Abdullah ; Nikitin, Yurii |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - 2021, 4, p. 20-35
|
| Subject: | health product consumption | food market | behavioral patterns | marketing channels | product labeling | marketing research | inclusive growth | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Lebensmittelmarkt | Food market | Vertriebsweg | Distribution channel | Marketing | Gesundheit | Health |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2021.4-02 [DOI] hdl:11159/6882 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013162730