Extent:
Online-Ressource (XVIII, 235 Seiten)
graph. Darst.
Type of publication: Book / Working Paper
Language: English
Notes:
Description based upon print version of record
Cover; Title Page; Copyright; Contents; Foreword; Preface; Acknowledgments; Part One Big Data and Dynamic Customer Strategy; Chapter 1 Big Strategy for Big Data; Beyond the Hype; The Value of Accelerated Learning; Introducing Dynamic Customer Strategy; DCS Complements Design School; Barriers to Big Data and DCS; Summary; Notes; Chapter 2 Mapping Dynamic Customer Strategy; Theory as Strategy; Concepts; Relationships; Establishing Causality through Control; Conditions; Making the Model Operational; Target's Behavioral Loyalty Model; Simple versus Complex Models; Summary; Notes
Chapter 3 Operationalizing StrategyConceptual to Operational; Operational Definitions; From Strategy to Action; Microsoft's DCS and Fail-Fast Mentality; Experiments and Decisions; Managing Decision Risk; Using Big Data Effectively; Summary; Notes; Part Two Big Data Strategy; Chapter 4 Creating a Big Data Strategy; Avoiding Data Traps; An Airline Falls into a Data Trap; Creating the Data Strategy; Summary; Notes; Chapter 5 Big Data Acquisition; Measurement Quality; The Truth and Big Data; Acquiring Big Data; Making Good Choices; The Special Challenge of Salespeople; Summary; Notes
Chapter 6 Streaming InsightThe Model Cycle; Applications of Statistical Models; Types of Data-Types of Analytics; Matching Data to Models; Summary; Chapter 7 Turning Models into Customers; Mac's Avoids Mindless Discounting; Decision Mapping; Conversations and Big Data; Cascading Campaigns; Cascading Campaigns Accelerate Learning; Accelerating the Process with Multifactorial Experimental Design; Summary; Notes; Chapter 8 Big Data and Lots of Marketing Buzzwords; Customer Experience Management; Value and Performance; Performance, Value, and Propensity to Relate; Responsiveness
Citibank MasterCard Responds at Market LevelTransparency; Community; Cabela's Journey to Customer Experience; Summary; Notes; Chapter 9 Big Data Metrics for Big Performance; The Big Data of Metrics; Variation and Performance; Creating a Tolerance Range; Visualization; Creating the Right Metrics; Summary; Notes; Part Three Big Data Culture; Chapter 10 The Near-Simultaneous Adoption of Multiple Innovations; Building Absorptive Capacity; People, Process, and Tools; Managing the Change; Empowering Your Entrepreneurs; Konica-Minolta's Awesome Results; One Result: Customer Knowledge Competence
Global ImplementationNotes; Summary; Notes; Chapter 11 Leading (in) the Dynamic Customer Culture; Leadership, Big Data, and Dynamic Customer Strategy; Leadership and Culture; Movements; Exploiting Strategic Experimentation; Big Data, Big Decisions, Big Results; Afterword; Additional Readings; About the Author; Index; EULA
Machine generated contents note: Foreword Preface Acknowledgments Part One: Big Data & Dynamic Customer Strategy Chapter 1: Big Strategy for Big Data Beyond the Hype The Value of Accelerated Learning Introducing Dynamic Customer Strategy DCS Complements Design School Barriers to Big Data & DCS Summary Notes Chapter 2: Mapping Dynamic Customer Strategy Theory as Strategy Concepts Relationships Establishing Causality through Control Conditions Making the Model Operational Target's Behavioral Loyalty Model Simple VS Complex Models Summary Notes Chapter 3: Operationalizing Strategy Conceptual to Operational Operational Definitions From Strategy to Action Microsoft's DCS & Fail Fast Mentality Experiments & Decisions Managing Decision Risk Using Big Data Effectively Summary Notes Part Two: Big Data Strategy Chapter 4: Creating a Big Data Strategy Avoiding Data Traps An Airline Falls into a Data Trap Creating the Data Strategy Summary Notes Chapter 5: Big Data Acquisition Measurement Quality The Truth and Big Data Acquiring Big Data Making Good Choices The Special Challenge of Salespeople Summary Notes Chapter 6: Streaming Insight The Model Cycle Applications of Statistical Models Types of DataTypes of Analytics Matching Data to Models Summary Chapter 7: Turning Models into Customers Mac's Avoids Mindless Discounting Decision Mapping Conversations and Big Data Cascading Campaigns Cascading Campaigns Accelerates Learning Accelerating the Process with Multi-Factorial Experimental Design Summary Notes Chapter 8: Big Data and Lots of Marketing Buzzwords Customer Experience Management Value & Performance Performance, Value, and Propensity to Relate Responsiveness Citibank MasterCard Responds at Market Level Transparency Community Cabela's Journey to Customer Experience Summary Notes Chapter 9: Big Data Metrics for Big Performance The Big Data of Metrics Variation & Performance Creating a Tolerance Range Visualization Creating the Right Metrics Summary Notes Part Three: Big Data Culture Chapter 10: The Near-Simultaneous Adoption of Multiple Innovations Building Absorptive Capacity People, Process, and Tools Managing the Change Empowering Your Entrepreneurs Konica-Minolta's Awesome Results One Result: Customer Knowledge Competence Global Implementation Summary Notes Chapter 11: Leading (in) the Dynamic Customer Culture Leadership, Big Data, and Dynamic Customer Strategy Leadership and Culture Movements Exploiting Strategic Experimentation Big Data, Big Decisions, Big Results Notes Afterword Additional Readings About the Author Index .
ISBN: 978-1-118-91978-1 ; 978-1-118-91977-4 ; 978-1-118-91976-7 ; 978-1-118-90573-9
Other identifiers:
10.1002/9781118919767 [DOI]
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10011832287