Analytics and operations research increases win rates for IBM's information technology service deals
Year of publication: |
2020
|
---|---|
Authors: | Megahed, Aly ; Nakamura, Taiga ; Smith, Mark ; Asthana, Shubhi ; Rose, Michael ; Daczkowska, Maja ; Gopisetty, Sandeep |
Published in: |
INFORMS journal on applied analytics. - Catonsville, Md. : INFORMS, ISSN 2644-0865, ZDB-ID 2967741-5. - Vol. 50.2020, 1, p. 50-63
|
Subject: | IT deals | win prediction | contract costing | B2B pricing | market benchmarking | RFP analytics | structured and unstructured data | revenue management | Revenue-Management | Revenue management | Operations Research | Operations research | Preismanagement | Pricing strategy | Benchmarking | Lieferantenmanagement | Supplier relationship management |
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