Analyzing brand strategy on an international scale : the sponsorship performance cycle in formula one racing
Jonathan A. Jensen, Joe B. Cobbs, Alex Mazer, and B. David Tyler
| Year of publication: |
2024
|
|---|---|
| Authors: | Jensen, Jonathan A. ; Cobbs, Joe B. ; Mazer, Alex ; Tyler, B. David |
| Subject: | international marketing | branding | sponsorship-linked marketing | decision-making | sport marketing | Formula One | Markenführung | Brand management | Sponsoring | Sponsorship | Internationales Marketing | International marketing | Sportmarketing | Sports marketing | Motorsport | Marketingmanagement | Marketing management | Marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X241255094 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015165177