Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Rainer Olbrich, Patrick Mark Bormann, Michael Hundt
| Year of publication: |
2019
|
|---|---|
| Authors: | Olbrich, Rainer ; Bormann, Patrick ; Hundt, Michael |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 3, p. 342-356
|
| Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Marketingkooperation | Marketing cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2018-043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012118869