Analyzing consumer preference for wine product bundles : implications for the retail and wine industry
Christopher Matthews; Simon Somogyi; Rob van Zanten
| Year of publication: |
2014
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|---|---|
| Authors: | Matthews, Christopher ; Somogyi, Simon ; Zanten, Rob van |
| Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 26.2014, 2, p. 89-106
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| Subject: | product bundling | wine | segmentation | consumer behavior | anchoring | Konsumentenverhalten | Consumer behaviour | Weinbau | Wine industry | Wein | Wine | Leistungsbündel | Bundling strategy | Einzelhandel | Retail trade | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010358892