Analyzing customer experience feedback using text mining : a linguistics-based approach
Francisco Villarroel Ordenes, Babis Theodoulidis, Jamie Burton, and Thorsten Gruber
| Year of publication: |
2014
|
|---|---|
| Authors: | Ordenes, Francisco Villarroel ; Theodoulidis, Babis ; Burton, Jamie ; Gruber, Thorsten ; Zaki, Mohamed |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 17.2014, 3, p. 278-295
|
| Subject: | activities | resources | context | customer feedback | text mining | case study | value cocreation | customer experience | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour | Text | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393230