Analyzing customer experience feedback using text mining : a linguistics-based approach
Year of publication: |
2014
|
---|---|
Authors: | Ordenes, Francisco Villarroel ; Theodoulidis, Babis ; Burton, Jamie ; Gruber, Thorsten ; Zaki, Mohamed |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 17.2014, 3, p. 278-295
|
Subject: | activities | resources | context | customer feedback | text mining | case study | value cocreation | customer experience | Data Mining | Data mining | Text | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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