Analyzing ecology of Internet marketing in small- and medium-sized enterprises (SMEs) with unsupervised-learning algorithm
Hon Keung Yau, Ho Yi Horace Tang
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Yau, Hon Keung ; Tang, Ho Yi Horace |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 6.2018, 2, p. 53-61
|
| Subject: | Internet marketing | SMEs | K-mean clustering | SOM | Unsupervised-learning algorithm | KMU | SME | Online-Marketing | Algorithmus | Algorithm | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-018-0030-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011889261