Analyzing patterns of use of electronic books in a sample of Spanish undergraduates : implications for marketing in university libraries
Year of publication: |
2012
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Authors: | Vázquez-Burguete, José Luis ; Lanero, Ana ; Gutiérrez, Pablo ; Purificación García, María |
Published in: |
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011. - [Bucharest] : Ed. Economică, ISBN 978-973-709-612-8. - 2012, p. 194-212
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Subject: | Lesen | Reading | Studierende | Students | Elektronische Publikation | Electronic publishing | Informationsverhalten | Information behaviour | Bibliotheksdienstleistung | Library service | Nonprofit-Marketing | Nonprofit marketing | Spanien | Spain |
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