Analyzing shopping cart abandonment enablers : an ISM and MICMAC approach
Year of publication: |
2025
|
---|---|
Authors: | Gupta, Sanjay ; Sahil Raj ; Garg, Aashish ; Gupta, Swati |
Subject: | CIMTC | E-Commerce | Interpretive structural modelling | MICMAC analysis | Shopping cart abandonment | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model |
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