Analyzing survey data in marketing research : a guide for academics and postgraduate students
James M. Crick
| Year of publication: |
2024
|
|---|---|
| Authors: | Crick, James M. |
| Subject: | data analysis | marketing research | quantitative methods | robustness checks | strategic marketing | Surveys | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Statistische Methode | Statistical method |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2023.2176533 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553156