Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Vonny Susanti and Andreas Samudro
| Year of publication: |
2024
|
|---|---|
| Authors: | Susanti, Vonny ; Samudro, Andreas |
| Subject: | Perceived value | Customer brand engagement | Emotional brand associations | Rational brand quality | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Markenartikel | Brand | Lieferantenmanagement | Supplier relationship management | Emotion | Kundenintegration | Customer integration | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2022-0077 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014473046