Analyzing the direct effect of multidimensional country image on purchase intention : a preliminary study on foreign student in Turkiye
Emel Yarimoglu and Neslihan Paker
| Year of publication: |
2024
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|---|---|
| Authors: | Yarimoglu, Emel ; Paker, Neslihan |
| Published in: |
Journal of East-West business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6959, ZDB-ID 2091206-7. - Vol. 30.2024, 3, p. 267-282
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| Subject: | Buying intention | country image | Erasmus student | international student | young generation | Studierende | Students | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10669868.2024.2333238 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190519