Analyzing the effect of user-generated content on studio performance : a combined approach
Year of publication: |
2024
|
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Authors: | Liu, Yang |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 4, p. 2228-2248
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Subject: | Filmproduktion | Film production | Social Web | Social web | Kundenintegration | Customer integration | Unternehmenserfolg | Firm performance | 2016-2021 |
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