Analyzing the impact of online brand trust on sales promotion and online buying decision
Neha Soni and Manoj Verghese
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Soni, Neha ; Verghese, Manoj |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 17.2018, 3, p. 7-24
|
| Subject: | Online-Handel | Online retailing | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Marketing | Internet marketing | Markenimage | Brand image | Markenführung | Brand management | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011983433