Analyzing user sentiment in social media : implications for online marketing strategy
Adrian Micu, Angela Eliza Micu, Marius Geru, Radu Constantin Lixandroiu
| Year of publication: |
December 2017
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|---|---|
| Authors: | Micu, Adrian ; Micu, Angela Eliza ; Geru, Marius ; Lixandroiu, Radu Constantin |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 12, p. 1094-1100
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| Subject: | online reputation management | sentiment analysis | social media marketing | targeting | Social Web | Social web | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011788866