Anatomy of a Complex Computer Purchase: Understand complex purchase decisions to avoid postmortems
| Year of publication: |
1994
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|---|---|
| Authors: | Puri, S.Joe ; Sashi, C.M. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 23.1994, 1, p. 17-28
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