Anatomy of green marketing
Year of publication: |
2014
|
---|---|
Authors: | Okan, Elif Yolbulan ; Yalman, Neva |
Published in: |
Handbook of research on consumerism in business and marketing : concepts and practices. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5880-6. - 2014, p. 125-142
|
Subject: | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Türkei | Turkey |
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