Anchors and norms in anonymous pay-what-you-want pricing contexts
Catherine A. Armstrong Soule, Robert Madrigal
| Year of publication: |
August 2015
|
|---|---|
| Authors: | Armstrong Soule, Catherine A. ; Madrigal, Robert |
| Published in: |
Journal of behavioral and experimental economics. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2769607-8. - Vol. 57.2015, p. 167-175
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| Subject: | Pay-what-you-want | Voluntary payments | Participative pricing | Consumer behavior | Norms | Anchoring | Konsumentenverhalten | Consumer behaviour | Soziale Norm | Social norm | Preis | Price | Experiment | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.socec.2014.10.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560963