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Andrex comes out of the closet: A case history

Year of publication:
1995
Authors: Yentis, Adrienne ; Bond, Julian
Published in:
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 23.1995, 2, p. 104-113
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Type of publication: Article
Source:
OLC-SSG Economic Sciences
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