Angebotspreisfindung bei umkämpften Aufträgen : ein entscheidungstheoretisches Modell
Thomas Weiber
| Year of publication: |
2015
|
|---|---|
| Authors: | Weiber, Thomas |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Preismanagement | Pricing strategy | Realoptionsansatz | Real options analysis | Entscheidungstheorie | Decision theory | Business-to-Business-Marketing | Preisbildung | Realoption | Entscheidungsmodell |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | XVIII, 285 S. Ill., graph. Darst. 210 mm x 148 mm, 404 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Vallendar, WHU - Otto Beisheim School of Management, Diss., 2014 |
| Notes: | Literaturverz. S. 273 - 285 |
| ISBN: | 3-658-07945-2 ; 978-3-658-07945-1 ; 978-3-658-07946-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010478033