Angel or devil? : revisiting antecedents and consequences of WOM toward service robots based on perspectives of consumer and employee
Year of publication: |
2025
|
---|---|
Authors: | Cheng, Cheng-Feng |
Subject: | Anthropomorphism | Fuzzy set qualitative comparative analysis | Intention | Service robots | Word of mouth | Virales Marketing | Viral marketing | Roboter | Robot | Konsumentenverhalten | Consumer behaviour | Fuzzy-Set-Theorie | Fuzzy sets |
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