Ansatzpunkte und Gestaltungsperspektiven eines systematischen Churn Management für die Versandhandelsbranche
Klaus P. Wiedmann; Nadine Hennigs; Mariola Kudlińska
| Year of publication: |
2006
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Kudlińska, Mariola |
| Publisher: |
Hannover : Univ., Inst. f. Marketing & Management |
| Subject: | Beziehungsmarketing | Relationship marketing | Distanzhandel | Distance selling | Theorie | Theory | Deutschland | Germany | Kundenrückgewinnung | Customer recovery |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 105,5 S. graph. Darst. 297 mm x 210 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 88 - 103 |
| ISBN: | 3-86700-003-4 ; 978-3-86700-003-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003367662