Antecedent effects of info content on user attitudes toward radical technology-brand-extension : info content on user attitudes of brand extensions
Pratim Datta, Geoffrey Hill
| Year of publication: |
2020
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| Authors: | Datta, Pratim ; Hill, Geoffrey |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 18.2020, 1, p. 36-58
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| Subject: | Attitudes | Beliefs | Brand Extension | Information Content | Innovations | Technology Acceptance | Konsumentenverhalten | Consumer behaviour | Markentransfer | Brand extension | Innovationsakzeptanz | Innovation adoption | Markenimage | Brand image | Innovation | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JECO.2020010103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012182750