Antecedents and consequences of bank reputation : comparison of the United Kingdom and Spain
Year of publication: |
2016
|
---|---|
Authors: | Ruiz, Belén ; Carcía, Juan A. ; Revilla, Antonio J. |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 6, p. 781-805
|
Subject: | UK | Customers | Spain | Bank reputation | Multi-group analysis | Spanien | Großbritannien | United Kingdom | Reputation | Bank | Firmenimage | Corporate reputation | Vergleich | Comparison |
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