Antecedents and consequences of customer flexibility : establishing the link to firm competitive advantage
Year of publication: |
2021
|
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Authors: | Ghomi, Vahid ; Gligor, David ; Parast, Mahour Mellat ; Shokoohyar, Sina ; Esfahani, Mina Ghofrani |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-11
|
Subject: | Customer flexibility | Extrinsic attributes | Firm competitive advantage | Intrinsic attributes | Reciprocity theory | Resource-based view theory | Supplier flexibility | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage | Flexibilität | Flexibility | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
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