Antecedents and consequences of customer satisfaction : do they differ across online and offline purchases?
G. Tomas M. Hult, Pratyush Nidhi Sharma, Forrest V. Morgeson, Yufei Zhang
| Year of publication: |
2019
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|---|---|
| Authors: | Hult, G. Tomas M. ; Sharma, Pratyush Nidhi ; Morgeson, Forrest V. ; Zhang, Yufei |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 1, p. 10-23
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| Subject: | Customer satisfaction | Loyalty | Online vs. offline purchase | Retailing | Multigroup comparisons | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2018.10.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012102908