Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Year of publication: |
August 2018
|
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Authors: | Aro, Kaisa ; Suomi, Kati ; Saraniemi, Saila |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 67.2018, p. 71-81
|
Subject: | Brand love | Destination brand love | Place bonding | Emotional branding | Tourist destination | Markenführung | Brand management | Emotion | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Finnland | Finland | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
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