Antecedents and consequences of expanded marketing mix encounters across diverse entrepreneurial profiles
Neetu Andotra; Pooja
| Year of publication: |
2008
|
|---|---|
| Authors: | Andotra, Neetu ; Pooja |
| Published in: |
IIMB management review. - Bangalore : IIMB, ZDB-ID 24132536. - Vol. 20.2008, 2, p. 188-197
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009894347