Antecedents and consequences of in-store experiences based on an experiential typology
Year of publication: |
2013
|
---|---|
Authors: | Yoon, Sung-joon |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 5/6, p. 693-714
|
Subject: | Ladengestaltung | Store design | Einkaufsverhalten | Shopping behaviour | Betriebsform | Retail format |
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