Antecedents and consequences of new technology application behavior on word of mouth : the moderating roles of perceived interactivity
Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Tai-Yi Yu, and Yen-Ling Ng
| Year of publication: |
2022
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|---|---|
| Authors: | Liu, Chih-Hsing ; Horng, Jeou-Shyan ; Chou, Sheng-Fang ; Yu, Tai-Yi ; Ng, Yen-Ling |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 31.2022, 7, p. 872-898
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| Subject: | behavioral intention | Expectancy | human interaction | motivation | perceived values | WOM | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Motivation | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2022.2087818 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013357143