Antecedents and consequences of prosumption in GenZ : Vietnam case
Phuong Nhi-Pham Nguyen and Minh T.H. Le
| Year of publication: |
2025
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|---|---|
| Authors: | Phuong Nhi-Pham Nguyen ; Minh Thi Hong Le |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 23.2025, 1/2, p. 4-30
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| Subject: | brand attachment | brand loyalty | extrinsic motivations | intrinsic motivations | TCEs | transcendent customer experiences | Vietnam | Beziehungsmarketing | Relationship marketing | Motivation | Viet Nam | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Markenführung | Brand management | Leistungsmotivation | Work motivation | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2025.147544 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015470494