Antecedents and consequences of using information from customers involved in new service development
Year of publication: |
2014
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Authors: | Carbonell, Pilar ; Rodriguez-Escudero, Ana-Isabel |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 2, p. 112-122
|
Subject: | New service development | Customer involvement | Information processing behaviors | Information use | New service performance | Technological turbulence | Kundenintegration | Customer integration | Innovation | Dienstleistung | Services | Produktentwicklung | New product development | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management |
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