Antecedents and outcomes of telecom reputation in Ghana

Alex Anlesinya, Zakari Bukari, Amy Afi Bonuedi, Michael K. Mickson, Adwoa Benewaa Brefo-Manuh, Gerald Joseph Nii Tetteh Nyanyofio

Year of publication:	2018
Authors:	Anlesinya, Alex ; Bukari, Zakari ; Bonuedi, Amy Afi ; Mickson, Michael K. ; Brefo-Manuh, Adwoa Benewaa ; Nyanyofio, Gerald Joseph Nii Tetteh
Published in:	International journal of services, economics and management. - Genève : Inderscience Enterprises, ISSN 1753-0822, ZDB-ID 2422828-X. - Vol. 9.2018, 1, p. 36-60
Subject:	telecom reputation \| corporate image \| brand reputation \| corporate reputation management \| customer satisfaction \| service quality \| employer attractiveness \| telecommunication industry \| Ghana \| Africa \| mobile number portability service \| Firmenimage \| Corporate reputation \| Kundenzufriedenheit \| Customer satisfaction \| Reputation \| Telekommunikationssektor \| Telecommunications industry \| Dienstleistungsqualität \| Service quality \| Telekommunikation \| Telecommunications \| Personalmarketing \| HR marketing \| Mobilkommunikation \| Mobile communications \| Afrika \| Beziehungsmarketing \| Relationship marketing

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

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