Antecedents and role of trust in chatbot use intentions : an Indian perspective
Sunny Dawar, Savita Panwar, Sunishtha Dhaka, Pallavi Kudal
| Year of publication: |
2022
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|---|---|
| Authors: | Dawar, Sunny ; Panwar, Savita ; Dhaka, Sunishtha ; Kudal, Pallavi |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 13.2022, 4, p. 198-206
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| Subject: | user experience | performance expectancy | effort expectancy | trust | customer intention | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Indien | India | Kundenzufriedenheit | Customer satisfaction | Innovationsakzeptanz | Innovation adoption |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2022.4-018 [DOI] hdl:11159/15930 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014250346