Antecedents influencing brand management of Indian higher education institutes : an inside-out approach
Kritika Khanna, Jagwinder Singh and Sarbjit Singh Bedi
| Year of publication: |
2024
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| Authors: | Khanna, Kritika ; Pandher, Jagwinder Singh ; Bedi, Sarbjit Singh |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 33.2024, 1, p. 66-91
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| Subject: | brand identity | brand image | brand meaning | competence | HEIs | heritage | higher education institutes | India | inside-out approach | intangible resources | reputation | service quality | Indien | Markenführung | Brand management | Hochschule | Higher education institution | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Reputation | Firmenimage | Corporate reputation | Immaterielle Werte | Intangible assets |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2024.141579 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272909