Antecedents of apps channel selection : a research proposal
Year of publication: |
[2017]
|
---|---|
Authors: | Muthukumaran, Mark Arjun ; Sajad Rezaei ; Yoke Moi Oh ; Gu Manli |
Published in: |
Apps management and e-commerce transactions in real-time. - Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), ISBN 978-1-5225-2449-6. - 2017, p. 252-273
|
Subject: | Mobile Anwendung | Mobile application | Mobile Marketing | Mobile marketing | Dienstleistungsqualität | Service quality | Web 2.0-Technologien | Web 2.0 technologies |
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