Antecedents of brand loyalty in South African retail banking
Year of publication: |
2022
|
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Authors: | Taoana, Mokgadi Cleopatra ; Quaye, Emmanuel Silva ; Abratt, Russell |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 27.2022, 2, p. 65-80
|
Subject: | Brand loyalty | Brand relationship quality | Brand trust | Customer advocacy | Retail banking | Service industry | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Südafrika | South Africa | Markentreue | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Vertrauen | Confidence |
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