Antecedents of corporate image : the case of Chinese multinational enterprises in the Netherlands
Year of publication: |
2019
|
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Authors: | Zhang, Jianhong ; He, Xinming ; Zhou, Chaohong ; Gorp, Désirée M. van |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 389-401
|
Subject: | Corporate image | Chinese multinational enterprises | Country image | Country product image | Individual experience | Firmenimage | Corporate reputation | Multinationales Unternehmen | Transnational corporation | China | Niederlande | Netherlands | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Auslandsinvestition | Foreign investment |
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