Antecedents of emotional attachment to brands
Year of publication: |
2011
|
---|---|
Authors: | Grisaffe, Douglas B. ; Nguyen, Hieu P. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 10, p. 1052-1059
|
Subject: | Markentreue | Brand loyalty | Emotion | Performance-Messung | Performance measurement |
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