Antecedents of intention and usage toward customers' mobile commerce : evidence in Vietnam
Sang-Lin Han, T.P. Thao Nguyen and V. Anh Nguyen
| Year of publication: |
March 2016
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| Authors: | Han, Sang-Lin ; Nguyen, T. P. Thao ; Nguyen, V. Anh |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 26.2016, 2, p. 129-151
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| Subject: | Mobile commerce | Technology Acceptance Model (TAM) | innovativeness | playfulness | service quality | Mobile Business | Mobile business | Innovationsakzeptanz | Innovation adoption | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Vietnam | Viet Nam | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/21639159.2015.1116796 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011572119