Antecedents of intention to use social media for virtual events
Choon Ling Kwek, Mary Siew Cheng Lee, Shee Ping Lee, Hwee Ling Siek, Kay Hooi Keoy and Aswani Kumar Cherukuri
| Year of publication: |
2024
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|---|---|
| Authors: | Choon Ling Kwek ; Siew Cheng Lee ; Shee Ping Lee ; Hwee Ling Siek ; Kay Hooi Keoy ; Cherukuri, Aswani Kumar |
| Published in: |
Journal of information & knowledge management : JIKM. - Singapore : World Scientific Publ., ISSN 0219-6492, ZDB-ID 2115864-2. - Vol. 23.2024, 1, Art.-No. 2350063, p. 1-26
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| Subject: | attitude | intention to use social media | Theory of planned behaviour (TPB) | top management support | trust | Social Web | Social web | Verbrauchereinstellung | Consumer attitudes | Vertrauen | Confidence | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S0219649223500636 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014534074