Antecedents of loyalty for food products – Investigating the effects of subjective constructs
Year of publication: |
2012
|
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Authors: | Gyulavári, Tamás ; Dörnyei, Krisztina |
Publisher: |
Aurel Vlaicu University of Arad |
Subject: | Decision making | Food economy | Business economics | Marketing | Agriculture | Media and communication | Psychology | Regional economy | Management | business policy | business strategy |
Type of publication: | Article |
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Language: | English |
Notes: | Gyulavári, Tamás and Dörnyei, Krisztina (2012) Antecedents of loyalty for food products – Investigating the effects of subjective constructs. Journal of Economics and Business Research, 18 (2). pp. 43-58. |
Source: | BASE |
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