Antecedents of mobile device purchase intention by mobile gamers
Year of publication: |
2023
|
---|---|
Authors: | Mainardes, Emerson Wagner ; Paixão Júnior, Silvestre de Jesus Cunha ; Rodrigues, Ricardo Gouveia |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 5, p. 596-614
|
Subject: | Consumer behavior | Mobile | Mobile games | Price sensitivity | Purchase intention | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Computerspiel | Video game | Mobiltelefon | Mobile phone | Mobile Business | Mobile business | Mobilität | Mobility |
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