Antecedents of need for uniqueness : a study of adolescents in India
Year of publication: |
2020
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Authors: | Mathew, Jones ; Dey, Banasree |
Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 21.2020, 1, p. 25-44
|
Subject: | need for uniqueness | NFU | adolescents | antecedents | intrinsic | extrinsic | motivation | apparel | structural equation modelling | SEM | India | emerging economy | Indien | Jugendliche | Youth | Strukturgleichungsmodell | Structural equation model | Motivation | Konsumentenverhalten | Consumer behaviour |
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