Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour
Year of publication: |
2015
|
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Authors: | Patel, Jayesh D. ; Bhatt, Nishith ; Shukla, Yupal ; Gadhavi, Dharmesh |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 26.2015, p. 97-103
|
Subject: | Outshopping | Urban and rural consumers | Psychographics | Lifestyle | Shopping orientation | Konsumentenverhalten | Consumer behaviour | Lebensstil | Ländlicher Raum | Rural area | Indien | India | Verbraucher | Consumers |
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