Antecedents of store footfall and loyalty : an investigation from an integrated perspective
Year of publication: |
July-December 2015
|
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Authors: | Jain, S. K. ; Gupta, Garima |
Published in: |
Journal of commerce & business studies. - Delhi : [Verlag nicht ermittelbar], ISSN 2322-0767, ZDB-ID 2780109-3. - Vol. 2.2015, 2, p. 1-18
|
Subject: | Retailing | Shopper Behaviour | Antecedents | Mediating Effect | Apparel Retailing in India | Indien | India | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Textilhandel | Textile distribution | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Lebensmitteleinzelhandel | Food retailing | Bekleidung | Clothing |
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