Antecedents of store loyalty among Chinese customers
Yun Chu, Arturo Vasquez-Parraga, Jianyu Ma
| Year of publication: |
2018
|
|---|---|
| Authors: | Chu, Yun ; Vásquez Párraga, Arturo ; Ma, Jianyu |
| Published in: |
International journal of business. - Taichung, Taiwan : College of Management, Chaoyang University of Technology, ISSN 1083-4346, ZDB-ID 1315114-9. - Vol. 23.2018, 2, p. 151-165
|
| Subject: | consumer marketing | marketing | marketing strategy | relationship marketing | salespersons | customer satisfaction | customer trust | customer commitment | customer store loyalty | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management | Vertrauen | Confidence | Verkaufspersonal | Salespeople | Einzelhandel | Retail trade | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011863694