Antecedents to organic cotton clothing purchase behaviour : study on Indian youth
Year of publication: |
2017
|
---|---|
Authors: | Khare, Arpita ; Varshneya, Geetika |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 21.2017, 1, p. 51-69
|
Subject: | Consumer behaviour | Peer influence | India | Garment industry | Organic clothing | Green apparel knowledge | Past environment-friendly behaviour | Indian youth | Konsumentenverhalten | Bekleidungsindustrie | Clothing industry | Indien | Jugendliche | Youth | Bekleidung | Clothing |
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